What is Big Hit volumizing shampoo?

Hit the high notes with Big Hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*Based on a professional evaluation of 32 subjects.

Who it's for

: fine-medium hair types (1-3a)

clinically tested, proven results

This volume deserves an encore. Big Hit Shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, Big Hit helps to add + retain moisture into strands for volume without the compromise. The main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**

• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.

• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

ingredients

key ingredients

• caffeine: helps energize limp hair + promote sebum elimination.​

• glycerin: adds + retains moisture into strands.​

• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.